Brand Strategist & Content Operator
I make short-form video and run campaigns that move real numbers: bookings, leads and sales, not just views.
Views and reach are from Instagram Insights, combined across platforms.
Some brands I've worked with
Founder & creative
I planned, shot and ran the first Venture Archives pop-up in Leicester, end to end.
The playPull people in with content, capture leads with a raffle, then convert them into footfall and same-day sales.
0 views across socials over the pop-up campaign. Venture Archives and Alcove, Leicester.
How Pop-up 01 worked, top to bottom
Trend-led teasers and a strong hook before the date, pushed across every platform to pull in reach.
A raffle and lead-capture mechanic, plus replying to DMs and on-brand posting to build intent before the day.
Come to the pop-up. The content and the community did the selling.
Freelance client
A venue with a big screen and a fixture to fill. I made one hero reel plus a few hooks, A/B tested them on Trial Reels before spending a penny on reach, then shot, edited and graded it to feel like the night people buy into. The reel isn't the point. The bookings are. The England vs Panama fan zone sold out, in ticket sales.
The playWin the hook before you pay for reach. Test 3 or 4 openers on Trial Reels, then put budget behind the one that lands.
SODA 路 Department of Art & Performance
As Social Media Specialist for SODA I create the degree-show social. I shot cinematic film and planned content for the students performing live at YES Bar. For the show itself I recorded, interviewed and planned an opportunity for students to showcase their work, briefing and scheduling it on brand.
The playCapture both the performance and the person behind the work, so the degree show reaches an audience well beyond the room.
Student showcase: I planned and made the content that gave Music & Sound Design students a platform, recording and interviewing them so the whole cohort could share their degree-show work with an audience beyond the room. Captioned for accessibility.
Videographer & Social
I turned interviews with six professors and researchers into six 15-minute films, one each. Framing, sound, pacing and edit all had to land, so it plays like something a teacher actually wants to watch, not a lecture. That is the payoff: each of educators carries it into a classroom, so one film keeps working for years.
The playGive each researcher their own film, so a teacher can go straight to the project that fits their subject.
Cinematic & montage
Posters & launch design
I'm Paul, a brand strategist and content operator based in Manchester, and the founder of Venture Archives. I started it in 2024 with around 50 followers while I was working abroad, came home, went full time, and built it into a community of 9,400+. Growing my own brand from nothing is where I learned what actually moves people, and what just gets likes.
Now I do the same for other people. I make short-form video and run campaigns for fashion and hospitality brands, built to do one thing: drive bookings, leads and sales. I work the whole way through, from the strategy and the shoot to the edit and the numbers that tell me what to make next, across five platforms on a weekly rhythm. Alongside my own brand I also work in-house with brands and institutions, including Manchester Met.